We believe inspiring, exciting, editorial content is key to forging deep consumer connections with your brand. Now you’ve less face-to-face time and more on-screen communication with consumers, engaging copy, entertaining videos, influencer collaborations and ‘Instagram-worthy’ events are crucial to deliver the ‘added value’ or ‘gloss’ that boosts your desirability. Your investment in captivating content encourages interaction, cements loyalty and delivers more dwell time; which means more views, more clicks, more buys. Here’s where we come in…
We’re a collective of beauty industry insiders Rosie Green, Camilla Kay, Zoe Evans and Victoria Chalmers whose high-profile editorial and PR careers on leading glossies (ELLE, Red, InStyle, Cosmopolitan, Vogue), retailers (feelunique.com) and luxury beauty brands (Chanel, Givenchy) mean we have an innate understanding of what engages consumers and press alike.
We offer a flexible, bespoke service, from website overhauls to print projects via PR, brainstorming and social media. We use our bulging contacts books and dynamic, collaborative approach to create exciting, inspiring content that’ll tell your story on any platforms suited to the tale.
Picture credits: Lipstick shot (right) David Parfitt.
Moodboard images (previous page): Cropped beauty shot of Gabriella Wilde by Damon Baker; Model shot by Nino Muñoz