We believe inspiring, exciting, editorial content is key to forging deep consumer connections with your brand. Now you’ve less face-to-face time and more on-screen communication with consumers, engaging copy, entertaining videos, influencer collaborations and ‘Instagram-worthy’ events are crucial to deliver the ‘added value’ or ‘gloss’ that boosts your desirability. Your investment in captivating content encourages interaction, cements loyalty and delivers more dwell time; which means more views, more clicks, more buys. Here’s where we come in…

We’re a collective of beauty industry insiders Rosie Green, Camilla Kay, Zoe Evans and Victoria Chalmers whose high-profile editorial and PR careers on leading glossies (ELLE, Red, InStyle, Cosmopolitan, Vogue), retailers (feelunique.com) and luxury beauty brands (Chanel, Givenchy) mean we have an innate understanding of what engages consumers and press alike.

We offer a flexible, bespoke service, from website overhauls to print projects via PR, brainstorming and social media. We use our bulging contacts books and dynamic, collaborative approach to create exciting, inspiring content that’ll tell your story on any platforms suited to the tale.

Picture credits: Lipstick shot (right) David Parfitt.
Moodboard images (previous page): Cropped beauty shot of Gabriella Wilde by Damon Baker; Model shot by Nino Muñoz

Our Services

Employ our prized editorial skills and let us supercharge your brand’s look and feel across any format, from web to print via social media. From rebooting your website to creating images for your communications, we’ll strengthen your brand’s all-important visual identity while simultaneously engaging your consumer, to keep them coming back for more.

Our credentials? We’ve styled shoots with celebrities from Cameron Diaz to Diane Kruger and art directed lust-worthy still-life images that have triggered waiting-list frenzies. Plus the videos we’ve produced/directed for the biggest of beauty brands are famed for starting conversations and nurturing customer connections.

Photography credits: Gabriella Wilde by Damon Baker, Still-lives David Parfitt; Spa shots by Derek Ketela; Model shot by Nino Muñoz, Hair shot and Naomi Campbell by Joshua Jordan.

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  • Bubbles and Tom Ford
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For us, creating engaging, editorial copy that will connect with consumers, while still delivering your key messages, is mission possible. With writing skills honed on Marie Claire, InStyle, ELLE and Red, we’ll find the angles and ideas that’ll not only connect with, but excite your audience, tapping into their wants and needs. This non-corporate, search engine-friendly content will give your customers the ‘added value’ they crave, plus it’ll also boost your brand credibility, increase dwell time, and build trust, loyalty and sales. It’s a win-win.

  • RIP Shampoo - Rosie Green
  • Why Beatty Matters by Camilla Kay for Marie Claire
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  • Children and their parents story
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  • Sanctuary - Rosie Green
Think of us as your PR task force. We’ll work alongside your existing PR team to hone your strategy and add a shot of consumer-beloved ‘newness’ to your PR campaigns. From Instagram-worthy pop-ups to influencer collaborations, editorial link-ups and press-friendly events, we’re full of fresh ideas that will deliver exciting, innovative projects to strengthen your brand’s image and drive sales.
Make use of our editorial insight (we’ll happily tell you what works from both sides of the PR/Press fence), plus our unrivalled industry knowledge. Zoe’s 12 years of brand mastery at Chanel saw her push incredible innovation such as film makeup projects, teen blogger and Storm Models events, airport pop-ups and the brand’s first stand-alone beauty store (igniting Covent Garden as the new beauty destination).

  • Chanel Girl Invitation
  • Chanel Pop up and Flowerstall
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A-listers, industry influencers and beauty insiders – we know how valuable a sprinkling of their stardust can be for your brand. From Keira Knightley to Julia Roberts, Charlotte Tilbury to Sam McKnight, we’ve worked with them all and know how to create content and experiences that capitalise on their connections with your consumer, leveraging their credibility and maximising their reach.
And it’s not just the famous; our not-so-little black books mean we have access to a ‘creative collective’ of talented journalists, photographers, videographers, models, actors, designers, illustrators, techie dudes and gadget gals, all of whom we can bring in to elevate your content offering.

Photography: Julia Robert/Kate Winslet images Lancôme

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  • Sanctuary Spa - Nichola Joss
We love a light-bulb moment. We’re big on ideas and think it’s important to keep them coming. Sometimes it takes an outsider to see the road ahead or just to notice the gem that’s already there. We’re happy to put our thinking caps on for you, share our extensive industry knowledge or lead a brainstorm to energise your offering, elaborate on your story or reveal your next step.
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We’re on a mission to editorialise your digital offering, provide engaging and inspiring content that gives your reader/viewer a satisfying shot of added value. Too often, digital is function over form, corporate over creative, a place to sell, sell, sell rather than to engage and connect. Our incisive words, expert advice or entertaining videos will increase dwell time and also communicate who you are and what you’re about.
We’re also all over new, hi-tech ways to deliver innovative store experiences to customers or to engage with the press (Zoe’s latest obsession is Oculus headsets, which allow journalists to experience an exotic launch space from their desks).

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Aveda Homepage

  • “Three of the brightest, most brilliant women in the industry, I trust their opinions implicitly.”

    Nicola MoultonBeauty Director, Vogue UK
  • “Building brands is something of a passion for me. I love seeing ideas come to life in a creative and commercial way. Having worked with Camilla, Rosie and Zoe on different projects over the years I am truly excited to see their talents combine.”

    Josh WoodInternational colour consultant, founder of Josh Wood Atelier
  • “Camilla is one of the most knowledgeable and efficient beauty directors I have ever had the pleasure of working with. During our time together on InStyle, she consistently impressed me with her excellent journalistic skills, and delighted me with her stunning beauty visuals.”

    Trish HalpinEditor-in-Chief Marie Claire and ex Editor-in chief of InStyle
  • “Rosie’s innate understanding of what the consumer wants which makes her such a standout beauty journalist and editor – she cuts through beauty-speak and gets straight to the point, offering wisdom with a side serving of warmth and humour. If Rosie recommends something, I am a complete sucker, and have to buy it.”

    Fiona McIntoshCo founder of Blow Ltd and former editor-in-chief of Elle
  • “Working with Rosie for the creation of our Sanctuary Spa blog has been so inspiring and incredibly straightforward. Her tone and editorial style is completely in tune with the brand. We’re proud of such a successful partnership.”

    Enza Di StasiHead of communications (UK) for PZ Cussons Beauty
  • “Zoe is a strong, creative talent and has been pioneering in her approach to PR. During Zoe’s time on the Chanel, we have become the No.1 brand in beauty coverage and increased our sales enormously as a result. Zoe is incredibly commercial and has an amazing ability to exercise new ideas while preserving the brand’s values and image.”

    Kerrie WadeUK Marketing Director, Chanel
  • “Zoe’s ideas are great, creative and real… she makes them happen. With such a fabulous, determined, positive energy – it is infectious and she is wonderful to work with.”

    Mary GreenwellInternational Celebrity Make-up Artist

Our Client Logos

The Team

Camilla Kay

Camilla Kay
  • Formerly associate editor and deputy editor at InStyle, plus five years as beauty director editing award-winning pages.
  • Expert at leveraging celebrity endorsement (experienced in shooting and interviewing A-listers, from Kate Winslet to Cate Blanchett and Julia Roberts).
  • Beauty insider with 18 years experience on the glossies (including Vogue, Cosmopolitan and Marie Claire) creating attention-grabbing visuals and informative copy.
  • Worked with brands including Aveda, Biotherm, Toni & Guy, L’Oréal Paris, Wella Professionals.
  • Experienced speaker presenting on industry insights and trends.
Rosie Green

Rosie Green
  • Beauty industry authority with 20 years industry experience, currently Red’s beauty editor-at-large and formerly beauty director at Red and ELLE.
  • Creator and writer of Red’s most popular column Life’s Rosie.
  • Stylist to celebrities from SJP to Liv Tyler and Cameron Diaz, and creator of industry admired covers, beauty shoots and still lives.
  • Brand consultant offering insight into the latest trends and innovations – worked for Procter & Gamble, Elizabeth Arden, PZ Cussons and L’Oréal.
  • Director of conversation-starting videos for brands such as The Sanctuary.
  • Contributor to The Times, the Evening Standard, the Daily Mail, You magazine.
Zoe Evans

Zoe Evans
  • Force behind one of luxury beauty’s most successful PR departments for 12 years.
  • Spearheaded innovative, global brand nurture and extension projects for Chanel (such as its Covent Garden Beauty Boutique).
  • Uniquely connected with beauty industry insiders, influencers and innovators.
  • PR’d brands Chanel, Acqua di Parma, Marc Jacobs and Michael Kors.
  • Conceived and launched Chanel’s UK makeup artist project to ensure the brand retained its number-one ranking.
  • Creator of industry-envied Instagram-worthy events, buzz-building press launches and digital campaigns.

Victoria Chalmers
  • Communications and digital strategist, specialising in an integrated approach blending traditional press relations with digital, retail and content strategy.
  • Formerly beauty director of communications, digital and social at Europe’s largest on-line beauty retailer feelunique.com
  • Uniquely connected with beauty industry insiders, influencers and innovators.
  • A skilled understanding of press relations and brand building with UK and global experience on both sides of the fence, in-house at beauty & luxury power houses L’Oréal & LVMH and in agency, heading the beauty division of leading UK agency Modus Publicity.
  • Brand portfolio includes Dior, Giorgio Armani, Ralph Lauren, Dr. Murad, Aveda, Helena Rubinstein, Moroccanoil, Chantecaille, Boots, St Tropez.


And the award goes to…

Many congrats to our uber talented Gloss & Content co-founder, Rosie Green. We’re not the only ones to admire her witty, insightful beauty features, her up close and personal celeb interviews and her humorous, on the money stories of life with alpha male in her Red column, Life’s Rosie. We’ve just received word Rosie is shortlisted for this year’s PPA writer of the Year, which places her alongside nominees such as Will Self. We’ve got

Lights, camera, action!

At G & C we are more used to being behind the camera than in front of it, but fuelled by strong cups of tea and some calorie laden brownies we made our first Gloss & Content video. Our great friend and beauty industry legend Nicola Moulton interviewed us and we’re rather pleased with the result. Hope it helps explain who we are and what we can do. We’re a trio of beauty industry insiders



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